Design Process

My design process involves communication, collaboration, and creation.

Are you seeking to transform your visual identity into a reflection of your unique vision and personality? I believe in involving the client in every step of the design process, from initial concept to final execution, with as much or as little involvement as you want. Your voice is paramount, and together, we will discover a design that captures the desired goal for your project. Whether it's creating a website that is updated to your current vibe, a logo or book cover to match your story, or a polished and consistent social media presence, I am dedicated to bringing your vision to life. Want to meet in person or virtually? I can tailor a plan to meet your needs.

1. Book a time

to go over all your branding hopes and dreams. A 50% deposit is needed to secure my calendar. SEE PRICING + INFO

2. Your vision

In a free strategy session, we get to hone down your needs and pick out details like layout, fonts, and colors. You can have much or as little involvement as you wish.

3. Get right to it

After gathering everything from you (credentials, photos, direction copy, links and more), I build a first draft and submit it for review. VIEW MY PORTFOLIO

4. Feedback

As the design unfolds, needs change, additions are required, ideas emerge and take hold.

5. Back at it

In this stage we dig deeper, make adjustments, replace content, edit, add or combine aspects as needed.

6. Goal in sight

Almost there! Final edits and get a few more eyes on it - pick a launch date!

7. Launch 🚀

We make your project live - let me know if I can also help with promotion through social media!

What Clients are Saying

  • Lainie is a true artist and a magician! If you need a web designer, look no further. She is quick to respond, follows through on what she says, and gives you pricing up front so you know everything in advance. I am in real estate which can be very emotional for clients. I was looking for something professional, yet would give you warm fuzzies. She knew exactly how to approach it. Her designs are top notch. I wish I could give more stars but they only limited me to 5!

    THERESA A. | AMAZING RVA HOMES

  • Lainie does fantastic work! She was able to articulate the images I had in my mind and re-create them in a stunning visual medium for my book design. She’s extremely talented, kind, and easy to work with, which matters when you’re working on a project that has a deadline. I was overjoyed at the finished product she gave me and will use her skills in all my future endeavors!

    KEN G. | SOVEREIGNTY

  • “Lainie is a master at multimedia design. I presented her with a tangled mess of complicated disjointed e-commerce and social media platforms that did not connect and I had absolutely no knowledge of how to integrate them. Not only did Lainie rise to the tasks where others had failed, with diligence, patience, an uncanny knack and desire for technical problem solving, she brilliantly created a seamless well integrated system involving 3 websites and 5 social media platforms. My company’s success could not have happened without her work. I am so grateful to her. “

    CAROL Q. | CAROLQUIGLESS.COM | ESSENTIAL OILS

  • “Lainie’s experience as a multimedia designer was in full display during my consultation for Business branding and website development and it was impressive! She is truly a problem solver for she turned my chaos into a beautiful work of art and gave me the confidence to add the finishing touches to my website and branding endeavor. Thank you Lainie, I’ll gladly recommend you to anyone in need of your expertise.”

    OMENA W. | REAL ESTATE INVESTOR

  • “Lainie created a customized website and logo design that has won me dozens of clients (and compliments) over the past two years. I have had clients tell me that they chose to work with me, based on how creative my website is. Lainie helped to incorporate my ideas with very little back-and-forth, and she even built a custom cursor and site-specific functionality that far exceeded my expectations. Since she was able to not only create my website, but also help me with several design features (including a business logo) I saved time and money because I didn't need to hire multiple designers. My favorite thing about working with Lainie is how she helped bring my vision to life in a way that was better than what I expected!”

    CHET T. | GHOSTEDBOOKS.COM

  • Lainie Gratz is really awesome with social media, web design, interactive ebook design and other creative graphic work. I have relied on her many times. I highly recommend her.

    KIRK S. | ENTERTAINMENT ATTOURNEY